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Social Media Marketing for

SVC Solutions

SVC Solutions
Social Media Marketing
Nov 2022 - June 2023
svcsolutions.co.uk
Image of SVC Solutions website on laptop and mobile.

About

SVC Solutions is a company located in Colchester that specialise in Recruitment, Training, HR, and Safety. Working for both employees and employers alike, they help people find the right job and recruiters find the best candidates for their roles. 

Additionally, they are associated with and accredited by: ILM, REC, City & Guilds, CIPD, and IOSH. 

Facebook Reach Stat
Instagram Reach Stat.
Growth in Facebook followers stat.
Increase in profile visits on Facebook and Instagram.

Brief

SVC Solutions came to us to help them promote their brand, create organic content, and manage their paid social advertising. They had a focus on recruitment and training, targeting businesses for staff training and candidates for recruitment. 

The team at SVC Solutions wanted us to work alongside them to celebrate the launch of their new logo and website being launched, kicking off our partnership with a bang. 

Solution

Plan

Before the creation of content started, we revised a plan with SVC Solutions to post organically five times per week across all platforms.

We also drafted up initial designs for content that we thought would work best to display the services SVC Solutions provided.

Onboarding

In the initial phase, we spoke and worked closely with SVC Solutions, to understand their business, their demands, and what content they would like to see on their social channels. 

This helped us gain insights into what designs they would like and what would work best with their brand colours. 

Organic Social Content

With designs set and a plan in place, we got to work, posting content and managing their social media accounts.

We focused the content on training and recruitment services through the use of FAQs, stats, customer reviews, promoting job vacancies, and upcoming/available training services they were teaching.

With posting across platforms with different demands, we went with an image-heavy look matched with a small amount of educational text on the posts and within the copy. 

Paid Social Content

Alongside organic social content, we curated paid social advertising as part of the strategy for SVC. This was split across LinkedIn, Facebook, and Instagram.

On LinkedIn, we decided to target businesses and decision-makers with training courses and support in recruitment, HR, and Health & Safety.

On Facebook and Instagram, paid ads were targeted more toward individuals than organisations. We targeted those looking for jobs with job vacancies and promoted SVC Solutions CV upload feature on their website. 

Metrics

As a result of our organic and paid social content, SVC Solutions saw a reach of 435K on Facebook and a reach of over 99,000 on Instagram. Paid impressions soared past 2 million 

Image of sales post for SVC Solutions. Created by Digital Britain.
Image of social post for SVC Solutions. Created by Digital Britain.
Image of a paid ad post for SVC Solutions. Created by Digital Britain.
Image of training post for SVC Solutions. Created by Digital Britain.
Image of review post for SVC Solutions. Created by Digital Britain.
Image of training post for SVC Solutions. Created by Digital Britain.
Image of stat post for SVC Solutions. Created by Digital Britain.
Image of vacancy post for SVC Solutions. Created by Digital Britain.
Image of training post for SVC Solutions. Created by Digital Britain.

Other Projects

By working closely and developing true partnerships, we push each other to new heights and deliver results which are beyond expectations. Our recent clients include…

View All Cases
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Bill Rogerson

Technology

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